The Problem:

My portfolio website desperately needed a makeover, built on Square Space and styled to match my resume, it just faded into the background of countless designer portfolios. I struggled to stand out in a crowded field.



To cut through the clutter, I aimed to craft a bold personal brand identity for my design business that would spotlight my talent and expertise with flair!

I kicked things off by creating a logo—a sleek wordmark and a vibrant mascot—that would highlight my technical prowess, flaunt my illustration skills, and make a striking impression in the market!

Next, I dove into crafting dynamic brand guidelines to keep my future personal content creation on point and consistent! These guidelines became my go-to playbook, ensuring every piece I create radiates my unique style and energy!