The Problem:

My portfolio website desperately needed a makeover—it had no spark and wasn't showcasing my skills with the punch they deserved! Built on Square Space and styled to match my resume, it just faded into the background of countless designer portfolios, and I struggled to stand out in a crowded field.



To cut through the clutter, I aimed to craft a bold personal brand identity for my design business that would spotlight my talent and expertise with flair!

I kicked things off by creating a logo—a sleek wordmark and a vibrant mascot—that would highlight my technical prowess, flaunt my illustration skills, and make a striking impression in the market!

Next, I dove into crafting dynamic brand guidelines to keep my future personal content creation on point and consistent! These guidelines became my go-to playbook, ensuring every piece I create radiates my unique style and energy!