Selected work

A dealership sub-brand that had to stay restrained. A pizza caterer that had to be loud. A childcare logo that had to change without anyone noticing it had. Six projects, six different briefs - which is the point.

LOGO REDESIGN - EDUCATION

Little Steps

A beloved but unusable logo, rebuilt. The three lowercase "t"s in "Little Steps" are drawn as subtle crosses. The meaning is inside the letters, not bolted on beside them.

View the Little Steps Case Study

BRAND IDENTITY - AUTOMOTIVE

Titus-Will

A Tacoma Toyota dealership's accessories department needed a brand of its own. Logo, palette, typography, and guidelines built to hold up on a showroom floor.

View the Titus-Will Case Study

BRAND IDENTITY - FOOD & BEVERAGE

Tutto Pazzo

A family-run pizza caterer with no storefront. At pop-up events the brand is the building, it had to be recognizable from afar and still work on a pizza box.

View the Tutto Pazzo Case Study

MERCHANDISE - OWN VENTURE

Stay Happy

I co-founded a Seattle art collective and ran its merch end to end. Design, sourcing, production, inventory, and the online store. The design was the easy part.

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B2B MARKETING - SAAS & TECH

B2B Marketing

Cloud migration, transportation data, cybersecurity, waste logistics. Four industries where the product is hard to explain. My job was making it clear.

View my B2b Marketing Work

PERSONAL PROJECT — IDENTITY + BUILD

This Site

My old portfolio was a template that said nothing, which is the exact problem I get hired to solve. So I ran my own process on it. You're standing inside the result.

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All Work Branding Design Logo Design
Logo Redesign b2b Marketing Merchandise Design

Don’t see your kind of business here?

Neither did most of these clients before they got in touch. Logos, brand identities, signage, packaging and merchandise for small businesses across Tacoma, Gig Harbor, Kitsap County and the South Sound.

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