What I designed
Logo design
A mark that holds up at fifty feet on a banner and at an inch on a sticker, built in every format their printers and sign shop need.
Full visual language
Color, type, and supporting graphics that let the brand feel energetic across a whole booth, not just one logo.
Packaging and menus
Practical, print-ready design for the pieces customers actually touch and read while deciding.
Signage
Built for outdoor pop-up conditions, where the brand does the job a storefront normally would.
Merchandise
Apparel and stickers people want to keep, which turns a customer into a walking billboard for the next event.
Where it lives
The booth banner, the pizza boxes, the menu board, the merch table, and every social post announcing the next event - all pulling from one system instead of five improvised versions.
The result
The identity is now central to how Tutto Pazzo presents at every event. One cohesive, joyful brand across signage, packaging, social, and merch. Recognizable to families, locals, and anyone who's seen the booth once before.
We needed our branding and design work finished in a short deadline and Jourdan absolutely nailed it…able to get our business kickstarted.
Launching something? Working against a date?
Identity work for departments, product lines and sub-brands that have to sit beside an existing brand without fighting it. Working with businesses across Tacoma and Pierce County. Scoping call first, fixed price before anything starts.
